Foundations
Stop losing work to websites that look newer than yours.
Solid business, weak online presence. We make the basics properly good so you stop leaking enquiries to competitors who just look more up-to-date.
6-month minimum. Rolling monthly after with 30 days' notice. No contract gymnastics.
Who it's for
Who Foundations is for
Owner-operated builders turning over £500k–£1.5m who work one area and need the marketing basics done right, not an in-house hire.
What's included every month
What's included
- Your Google listing kept active — a post every week, customer questions answered, and every review replied to, so you look like the builder who's still switched on
- Showing up on Google for the work you actually do in the towns you actually cover (your 3–8 towns, one area) — not fifty pages for places you'll never visit
- Google Ads run for you on the searches that bring real £20k+ enquiries — you pay Google direct, we never add a penny on top (entry-level budget to start; proper ad spend is Accelerate)
- Eight posts a month built from your own project photos, so your page never looks dead when a homeowner's deciding whether to call
- One honest 30-minute call a month — what's working, what isn't, what we're changing next. No 40-page report you'll never open.
- You email us, we reply the same working day
What's not included
What's not included
- A brand-new website — we work with your existing one, or fix the critical bits only; a full rebuild is Accelerate
- Video
- Facebook and Instagram ads
Delivery model & pricing rationale
Delivery model and pricing rationale
Most of the hands-on work runs through our production studio; you own the monthly call, the strategy, and sign-off on anything specific to the client. Deliberately kept to the basics done well so nothing here gets half-done.
£1,800/month is roughly what a part-time marketing admin would cost you all-in — except you get a whole production team instead of one person Googling 'SEO tips'. It keeps your Google listing active, gets you found across your own patch, and runs your ads on an entry-level budget to start (proper ad spend steps up on Accelerate). Break-even for most builders: one extra £30k job every 18 months. Usually happens in month 3.
Onboarding — 30 / 60 / 90
Onboarding schedule
Most agency onboarding is terrible — clients sign, then hear nothing for a month. You'll feel motion every single week in month one.
Discovery & setup.
- Kickoff call (90 min) — map your business, pipeline, current marketing, competitors, geography.
- Access handover — Google, social, analytics, website admin.
- Competitive audit finished within 5 days.
- First monthly content plan delivered day 7.
Foundation build.
- Google Business Profile fully optimised.
- Baseline SEO audit complete.
- Content production begins — first posts live by day 14.
- Website build kicked off (Accelerate and Dominate).
- First proof-of-work you can actually share by day 14.
Momentum.
- Website v1 live (Accelerate/Dominate).
- Ad campaigns launched.
- Your local town pages live and starting to show up on Google.
- First monthly reporting call at day 30.
- Case study data collection starts — planning for outcomes from day one.
Optimisation.
- Full campaign optimisation cycle complete.
- First measurable lift in enquiries visible.
- Case study draft prepared, even if informal.
- Check-in about tier adjustment or progression.
Book your free 30-minute diagnostic call.
No pitch, no pressure, no slide deck. We ask about your jobs, your current marketing, what's working and what isn't. If we can help, we'll tell you how. If we can't, we'll say so.